About Us

Owned and operated locally by Vernon Publishing, Lake Media is the trusted source for news and information covering Lake of the Ozarks.

Publications include:

  • The Lake Sun: Twice a week newspaper with local news, sports, and lifestyle content.
  • Lake Lifestyles magazine: By-monthly, high-end magazine with features that include dining, golf, homes, entertainment, and recreation.
  • Vacation News: Distributed every other week in season, once a month in the winter. All the events, entertainment, theater & arts, and other fun things happening at the Lake.
    Also often includes a special Real Estate section.
  • Boats: A niche product that is distributed monthly with information from local marine dealers.

Award-winning editorial writers bring a level of experience and professionalism that ensures readers can rely on content. Articles provide visitors and residents information about what's happening at Lake of the Ozarks.

Business that advertise in Lake Lifestyles magazine get results. Our marketing consultant can help you customize your a plan and help you explore a variety of marketing vehicles offered through Lake Media.

The History of the Lake Sun

From Norine Albers, 7/25/06 ~ Camden County Museum Archives

The first newspaper was the Stet. Next came the Camden County Rustic, the Village Echo, the Enterprise, and then the Reveille in 1879.

Old Linn Creek was home to the county seat and an important river town in the 1800’s. The Reveille Newspaper was founded in 1879. J. W. Vincent, at age twenty, was its first editor and continued its operations for the next fifty-four years. He later served as a state representative and mayor of Linn Creek. J. W. Vincent and his father hauled the hand-operated Acorn Press from Tuscumbia to Old Linn Creek by wagon and a mule team. The press is now on display at the Camden County Museum in New Linn Creek.

As a journalist, Mr. Vincent worked with Horace Greeley of the New York Tribune and served under the employment of Jefferson Davis. Vincent favored the Union during the Civil War and moved north from Mississippi.

The Reveille Building was completed and the first edition from the new location was April 11, 1931.

After J. W. Vincent’s death the newspaper sold to Clint Webb in 1933 and then in 1937 G. T. Richards purchased the Reveille.

In the early 1990’s the Reveille became The Lake Sun Leader.

Daniel Boone Osborn (descendant of Daniel Boone) brought the “Rustic” newspaper to Old Linn Creek in 1902, then moved the paper to Macks Creek. His slogan was “I know not what the truth may be, I tell it as twas told to me”. The Leader was destroyed in 1924 by a fire that devastated a large part of Macks Creek business area. In May of 1935 the “Central Missouri Leader” moved to Camdenton. The Leader was then sold to Reveille Publishing.