Jones goes above and beyond to spread message of support and hope

Jasen Jones, pictured above, joined men from throughout the area including Jefferson City and Columbia to raise funds for the ACS's programs.

Real men do wear pink. Just ask Jasen Jones, director of hotel and marketing at Old Kinderhook. For the month of October, Jones has been taking an active role in promoting Breast Cancer Awareness for the American Cancer Society as the Lake of the Ozarks Real Men Wear Pink of Mid-Missouri team participant. Jones has joined men from throughout the area including Jefferson City and Columbia to raise funds for the ACS’s programs. 

Jones has definitely accepted the challenge and gone above and beyond to not only raise money but to support the cause spreading the message of support and hope. Jones has taken the leadership role seriously…adding a touch of pink to his hair, donning pink shirts, a pink sport coat the once belonged to his grandfather, right down to his pink shoelaces. He has become an ambassador of all things pink hosting fundraisers and even getting co-workers involved. Jones not only hopes to raise a significant month of money but has set a personal goal of showing his support by wearing pink every day through Breast Cancer Awareness month. 

Jones is dedicating his campaign to TJ Sutton, a friend who has just completed chemotherapy and undergone a double mastectomy. 

“She continues to inspire other women and fight against breast cancer. Breast cancer affects everyone - it doesn't matter if you're a man or a woman. That's why I'm stepping up to fight breast cancer with all I have. Since I'm in a position to make a difference within my community, I believe I have an obligation to do so. By raising money and awareness through Real Men Wear Pink, I'm helping to save more lives from breast cancer,” Jones said. “I’m very humbled and grateful to represent Lake of the Ozarks.” 

So far, Jones has managed to keep pace with his fellow team members, raising over $6,000 through various fundraisers. He hopes this is just the beginning of getting men involved at the lake. He said he is already planning annual camping for next year and looking to recruit other men to help support the cause. 

Jones is no stranger to community causes. He is involved with multiple local organizations and maybe best recognized for his efforts on behalf of theLake of the Ozarks Food Bank Advisory Council. Just this spring during the COVID-19 pandemic, Jones spearheaded a local fundraising campaign, raising $25,000. That equates to $525,000 in food purchasing power for the food bank.   

Jones credits his grandparents for teaching him the value of giving back. Whether it is wearing pink, raising money to help fight hunger or other worthwhile projects,  those lessons about giving back and helping others have remained with Jones throughout his life. 

“I was instilled at an early age from my grandparents to be a giver. My grandma worked as a hairdresser from her home for 50 years, and my grandfather owned a hardware store so I’ve been serving hospitality my entire life,” he said. “My grandfather always told me the more you give the more you will flourish in life as long as you do not expect anything in return. It has truly worked for me as I enjoy helping other people. I’m a big believer in Zig Ziglar’s philosophy. ‘You can get everything in life you want if you will just help enough other people get what they want.’”