The city of Osage Beach is looking at a partnership with a data analytics firm as an economic development tool to assist in attracting new businesses and providing resources to existing businesses to ensure future growth.

The city of Osage Beach is looking at a partnership with a data analytics firm as an economic development tool to assist in attracting new businesses and providing resources to existing businesses to ensure future growth.

Osage Beach officials are moving forward with a proposal to hire Buxton, a national company based in Fort Worth, to utilize analytics and data to “strengthen its retail recruitment strategy.”

Buxton has been used by other municipalities in Missouri, including Lebanon, Moberly and Marshall. Using data analytics, Buxton will help the city develop a community-wide assessment that will outline what the city has, what is needed and how to get it.

The analytic assessment will include everything from workforce to housing, consumers and visitors and will provide much-needed information on road and other infrastructure development. City Administrator Jeana Woods said part of the process will include looking at what the city already has and identify resources for the existing businesses.

“It’s an economic development tool Osage Beach can use to be proactive,” she said. Recruiting new retail development is a challenge, she said.

By having an in-depth understanding and access to live data, the city will be in a better position to not only recruit new business but also help existing retailers. Along with that, the analysis will give Osage Beach direction on workforce development and housing in terms of what is needed and what exists. As well analyze consumers profiles.

The data will help city staff not only with development issues but with planning decisions and developing a marketing strategy for attracting new retailers and visitors.

The project is a 2 to 3 year endeavor. The initial cost for the first year is $65,000 with $50,000 for the second and third year.