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The Lake News Online
  • Osage Beach, TCLA partner to promote the lake around KC

  • The city of Osage Beach will be spreading the word about the city ― and the lake ― a little farther after agreeing to partner with the Tri-County Lodging Association in a Missouri Division of Tourism program.
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  • The city of Osage Beach will be spreading the word about the city ― and the lake ― a little farther after agreeing to partner with the Tri-County Lodging Association in a Missouri Division of Tourism program.
    The board of aldermen last week agreed to contribute $2,000 as part of the city’s participation in the Promote Missouri Fund Program. If the application is approved, TCLA will receive $255,000 in matching funds from the Division of Tourism for fiscal year 2015.
    The direct benefit to the city will be a series of billboard impressions at one of the busiest areas of Kansas City in conjunction with a major media buy through the TCLA. Jim Divincen, TCLA executive director, pitched the idea to the board April 17. He pointed out the digital billboard has 421,657 impressions per week in an area just south of downtown KC. Osage Beach will be among the commercials flashed to motorists in the I-35/K-635 area during July and August this year, and May and June next year.
    Because of the city’s participation, TCLA will receive more points on the application. Camden County contributed $2,500 and Miller County $1,000 to support the application and to be part of the digital billboard messages.
    Alderman Phyllis Marose, sworn in as a new alderman only minutes before, offered the motion, telling the board that she’s a strong advocate of tourism.
    Alderman Steve Kahrs agreed, noting that Osage Beach is one of the leaders at the lake.
    He also asked Divincen if the Division of Tourism has plans to expand its advertising outside the Midwest. Divincen said the Tourism Department’s budget has been cut in recent years, but there is hope those funds will be restored. If so, that will offer more opportunity for the department to expand its advertising nationwide.
    “Missouri has to invest in its second largest industry in the state, and that’s tourism,” Kahrs said. “Their (Division of Tourism) marketing of the state is poor.”
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