It's a craze that is sweeping the nation. Many may even view it as trivial. Jumping into a frigid lake or flipping into a cold pool may seem like a waste of time, but not for the countless lake area residents who are freezing for charity.

It's a craze that is sweeping the nation. Many may even view it as trivial. Jumping into a frigid lake or flipping into a cold pool may seem like a waste of time, but not for the countless lake area residents who are freezing for charity.

It has been coined the 'Cold Water Challenge' and has quickly become a social media phenomenon.

The idea is simple. People take a dip, plunge, flip or jump into a lake or some sort of body of water after being challenged to do so. They choose a charity to donate to and then challenge their friends or family to do the same within 24 hours. Video proof is a must.

Since lake area residents have a body of water nearby, many residents that have accepted the challenge have jumped off their docks or to make the challenge more fun, some even slid down a slide into the cold lake water.

The Executive Director of Citizens Against Domestic Violence heard about the challenge from her 11-year-old neighbor Zach Walz and soon after was challenged by Julie Harlan.

Angie Fiene accepted the challenge and chose CADV as her charity of choice.

"CADV — because it's very close to my heart and I want to do anything I can to make sure that this service continues to always be a resource in our community," Fiene said. "This was a big deal to me because I am a cold natured person and do not do well being cold. I went down a slide thinking that would be quick and I couldn't back out. It was extremely cold but left me with a warm feeling that by doing something so simple I could help others." 

Cara Gerdiman with Kids' Harbor watched the challenge grow in popularity via social media before it was her turn to be challenged.

"This is a fun way to get involved in the community and help out a worthy cause at the same time. Watching the giving spirit catch on has been wonderful to see as well. I’ve seen several people who were not challenged and did not jump but because of what others were doing, committed to giving a donation to their friends’ chosen charity," Gerdiman said. "My whole family has gotten involved in jumping and challenging others to jump. I would encourage others to get involved as a way to help non-profit organizations, like Kids’ Harbor, right here in our community."

Tom Williams heard of the challenge on social media like most residents but didn't give the idea of jumping in the cold lake much thought until his daughter, Abi, challenged him and the rest of the family in a video posted on Facebook.

"We chose the CADV as our charity because they are a great local organization that serves a real need in our community. It hurt, really hurt, but was quite exhilarating," Williams said. "We have lots of great local organizations that need our support and I cannot think of a better opportunity right now than to jump on this viral, social media campaign and give back — it's great fun."

Many lake area organizations including CADV, Kids' Harbor, Woman 2 Woman, SART and more have benefited from the Cold Water Challenge so far.

Now it's time to see this challenge continue to grow and see how much of an impact a jump into the lake can have on one community.