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First mail-order catalog
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By Liz Davis
Aug. 18, 2013 12:01 a.m.



August 18, 1872

First mail-order catalog

Aaron Montgomery Ward created an innovative retail empire on August 18, 1872, when, from Chicago, Illinois, he mailed the first ever mail-order catalogs to rural shoppers.

http://www.readwritethink.org/classroom-resources/calendar-activities/montgomery-ward-published-first-20278.html

 

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