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Voicemail Purgatory
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By Sally Poole
July 18, 2013 12:01 a.m.



How many times have you tried to call a business and got stuck in Voicemail Purgatory? Last week I called a local televison station that I call frequently. I have a new sales rep and could not get to him. The phone system was overloaded with calls and asked me to type in his last name. I had no idea how to spell his last name. I wanted to place a buy and couldn't reach a human. This was extremely aggravating – and I know their system! Think of how a potential new customer would have felt dealing with this same issue.

This week call your own office and listen carefully. I’m sure there’s something you can do to make your voice mail system work better. Your customers should be able to reach you quickly and easily. Don’t ask them to go to a menu or type in your last name or call another phone number. It’s dumb. It stops you from making a sale and is poor customer service. Rethink your voicemail system and seriously consider a warm live voice instead of a machine.

Let's make it easy to make a sale.

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