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The Lake News Online
Move Toward Consistency
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Aug. 28, 2014 12:01 a.m.
By Sally Poole
July 4, 2013 12:01 a.m.

This week is a simple marketing exercise that will reap big rewards for your business. Take a look at all of your marketing materials. Spread them out on your desk and really look at them. All – and I mean All – of your materials should have the same look and feel, the same logo, colors, the same slogan, the same color paper. This consistency can help you build a stronger brand
for your business. It applies to all marketing and advertising such as web, radio, print, television and outdoor. this is your image and it’s important. This week take a look at your marketing materials and make sure they’re consistent.

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