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The Lake News Online
Sally Poole offers insights about business in Hannibal.
The Yellow Pages are DEAD.
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By Sally Poole

Sally Poole is the owner of Poole Communications, with offices in Hannibal, Marshall and Poplar Bluff, Missouri. She is very ...

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Sally Poole is the owner of Poole Communications, with offices in Hannibal, Marshall and Poplar Bluff, Missouri. She is very involved in Hannibal and Quincy, IL., with memberships in the Chamber of Commerce, Hannibal Arts Council, Affordable Community Education, Lions Club and Rotary. She has helped in the fund-raising campaign to build a Hannibal campus for Moberly Area Community College. Currently she is helping to start the Hannibal Chamber Business Development Committee.

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Aug. 28, 2014 12:01 a.m.
By Sally Poole
July 2, 2013 12:01 a.m.



I’m going to get some hate mail for what I’m about to say. I’m encouraging all of my customers to downsize their yellow page advertising as soon as they possibly can. The yellow pages are dying – and dying fast. take look at how much you’re spending on yellow page ads – you’re in for a shock.

Use the money you save on something that works harder for your business. this week do a fun, informal poll – ask anyone under 40 where they go to find phone numbers. They’ll Say “the internet.” have your intern or favorite 10 year old update your internet yellow pages to make sure your business name, phone and address are correct. the advertising world is changing – make sure your business changes too.

Take the money you've been spending on yellow pages and spend it on high quality search engine optimiztion. Do it now and get a jump ahead of the competition - many who still don't even have a web site!

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