So now we’re into the summer sprint. Memorial Day is behind us.

The weather gods certainly smiled upon us; let’s hope the gods of revenue were hanging around as well.


So now we’re into the summer sprint. Memorial Day is behind us.
The weather gods certainly smiled upon us; let’s hope the gods of revenue were hanging around as well.
As happens on holiday weekends, Lake Media products were sent to the printer Friday afternoon.
We may have missed “the big story,” but it gave our employees three consecutive days to unwind.
That’s a rarity in this business.
There isn’t any scientific basis for my observations — they’re just observations.
But I have a good feeling for the summer, and maybe the rest of the year.

First, gasoline prices are actually on the decline.
Lowest price for a barrel of crude oil in two years, the newsman told me.
If you can believe what the prognosticators are telling us, prices should drop even more.
The cynical side of me says it’s because national elections are only six months away.

Second, the weather.
We had a near-perfect winter and spring.
Psychologically, that seems to have buoyed our spirits.
We were more active, and we were more active earlier. Some waterfront bars were quick to react and opened early.
They got my business.
And, Memorial Day was perfect from a weather perspective.

Third, I think people are itching to do something.
AAA predicted we’d be taking trips closer to home this summer because of the gas prices, and that bodes well for us.
We’re a destination vacation area, and an easy 3-5 hour drive from several Midwestern states.
Many of us hunkered down for the recession and after two or three years want to kick up our heels.
Well, come on down to the Lake of the Ozarks.

Fourth, improved real estate market.
Lake Sun and others ran a rather uplifting story recently that indicates the market is turning around.
While the buyers among us might not get the “deals” we’d like, the real estate industry here is a major profit center for us.
When Realtors do better, we all do better.

Fifth, there is new development along Osage Beach Parkway and the Expressway.
And there’s more to come.
Yes, many businesses are still struggling with the transition from local traffic to drive-by traffic.
I’m hopeful that will change.
It’s more destination shopping than leisure shopping.
The savvy marketers will survive.