The Power of Google Analytics will be the topic of a seminar from 1 to 3 p.m. Wednesday, June 6, at the Country Club Hotel and Spa on Horseshoe Bend.


The Power of Google Analytics will be the topic of a seminar from 1 to 3 p.m. Wednesday, June 6, at the Country Club Hotel and Spa on Horseshoe Bend.

The Tri-County Lodging Association is sponsoring the seminar, which will be conducted by Howard Tietjen and Addy Colman from Madden Media of Tucson, Ariz. They will focus on a detailed walk-through of the features and capabilities available within Google Analytics, a free web traffic reporting interface offered by Google.

 Participants will learn how to easily implement the tool to capture and utilize data on: Website visitation, Content popularity, mobile usage, conversion funnels, social influences and search engine performance.

The techniques taught in this session will equip business others and others with the tools to make informed decisions about the budget you invest in your website and its marketing based on the return it's providing.

There is no charge for TCLA Accommodation Facility Owners or Convention & Visitor Bureau Members, but a response is requested for registration and setup purposes. For more information, contact Rebecca@funlake.com or call the Tri-County Lodging Association offices at 573-348-0111.